Packaging comprise of a small part of the product environment but it is the first things customer looks at while buying the product. Manufacturers after a detailed market research design packaging that can lure the customer to buy the product.
Have you ever thought How the Packaging can affect our Environment?
Land filling, dump and illegal wastage is one of the biggest problem we are facing today. Business and environment statistics don’t always coincide together. Business think of their profit. Many daily usage household items are not recyclable. Some of such items include chips bags, wrappers, toothpaste tube etc.Companies usually have two priorities
- How will this packaging drive my customers
- What cost I have to incur on it.
A few ecofriendly companies think about environmental sustainability as their third priority.
For example a typical chips bag is made of seven layers of plastic. These layers aren’t separable therefore can’t be recycled.
Customers are now becoming more conscious towards environment and forcing businesses to use ecofriendly packaging options.
Eco-friendly packaging is integral to making environment green. Restaurants like Macdonald have switched to paper containers for takeout’s to play their part in green environment.
Unbleached custom boxes wholesale with vegetable inks for branding are now the new trend by eco-friendly restaurants. Many brands now instead of plastic wrap use algae based wraps that replenish in sea water.
Gucci use its scrape to create furniture and other items to reduce their dump.
Big brands like Gucci and Louis Vuitton are pledging to be 100% environment friendly.
Why Eco-Friendly Packaging:
Eco-friendly packaging helps to reuse the packaging which reduces the waste dump. Eco-friendly packaging made with materials like bamboo which can regrow quite quickly is biodegradable. Bamboo tree takes 3, 4 years to grow whereas a new tree of other plants usually need 50 to 60 years.
Companies all around the world now know the importance of eco-friendly and biodegradable packaging. They are trying to reduce the wastage. A trash that is not decomposing is a long term problem. According to a research there is currently 3.5 trillion plastic debris pieces in ocean. And out of which 269000 is floating on surface. This is just the plastic waste. Now think about other products that are not biodegradable. These products are not only eyesore but are also logistical nightmare. They are polluting the environment, increasing the earth temperature making it unbeatable to live and killing the aquatic life. Many companies have banned plastic bags. Look at the life of following non-friendly packaging.
- Aluminum can: up to 200 years
- Glass: 1 million years
- Plastic bag: 10 to 20 years
- Plastic bottle: up to 400 years
Many big brands are working to reduceWaste. Nike has saves 3 billion bottles from reaching the landfills since 2010. They boast that they use those bottle to make uniform kits for U.S national soccer team.
The pollution and health hazards we are facing today has gave a good lesson to society that convenient packaging was not convenient for the planet. Companies now make packaging so appealing that it can be reused or use the packaging to create innovative products like Nike. Both strategies are winning customer’s heart and are somewhat friendly to environment.
Many businesses who are trying to woo sustainability minded customer is trying to use less packaging to show their concern for green environment.
Why Recyclable Packaging is better than Non-Recyclable:
Recyclable packaging can be reused many time which helps to decrease the waste levels. Usually recyclable sign is mentioned on packaging. However sometimes there is no sign but certain product can be recycled. Paper, cardboard, glass, tin, corks etc. Are examples of such products? Some products can be reused for infinite numbers of time and some have a very short span of life. Just look at the following example:
- Cardboard: 3 to 4 times
- Plastic- once
- Aluminum and other metals- infinitely
- Paper: 5 to 7 times
Packaging, Environment and Consumer Behavior:
Custom boxes has been considered as most pollution causing. Packaging is a very important aspect of sale. Consumers are now very peculiar about their environment therefore eco-friendly packaging is in continuous growth since last few years.
Consumer consider an eco-friendly packaging more valuable.According to a research conducted by Nielson global survey on CSR(corporate social responsibility) 55% of global online customers in 60 different countries were willing to pay more for products and services provided by socially and environmentally responsible companies.
Around 52% of respondents concluded that their Purchase decision is influenced by sustainable packaging. Eco-friendly packaging increases the sales and builds a trust relationship with product and brand.